Bayerische Motoren Werke Aktiengesellschaft
(Petuelring 130, 80788 München; hereafter referred to as „BMW“ is responsible
for the content of this Instagram Page.)
When visiting our page, Instagram collects as
controller personal data of the user, e.g. via cookies. Such collection of user
data by Instagram can also occur even if the user is not logged in or
registered at Instagram. Information about the data collection and further
Which user data Instagram collects is not
known to BMW. BMW does not gain full access to such collected user data or any
user profiles. BMW can only access public profile information. Which
information you share as public can be adjusted via your Instagram settings.
BMW receives from Instagram anonymous
statistics about the usage of our page. For example, the following anonymous
information will be provided to BMW:
• Follower: number of persons following BMW – including growth and
development over a defined time frame.
• Range: Number of people who see a specific contribution. Number of
interactions on a post. For example, you can deduce which content in the
community is better than other.
• Advertisement performance: How much does BMW cost a click? How many
people have seen an ad?
• Demography: Average age of visitors, sex, place of residence, language.
Those statistics are used to steadily improve
our Instagram online content and to better respond to the interests of our
users. We cannot link statistical data with the profiles of our fans or
individual users. You can use your Instagram settings to decide in which form
you would display targeted advertisements.
BMW receives via Instagram personal data if
you actively transmit your data by sending a personal Instagram message. We use
the provided data (e.g. name, surname, VIN) to respond to your query by our
customer support. Your data will be saved for this purpose in our CRM system.
BMW also receives via Instagram personal data of you if you are using a
pre-filled web form. This form uses data of your profile. To send the data to
us you actively have to click a send button.
Further information about the processing of
personal data by BMW as well as your data subject rights can be found in our