Among the guests were BMW Motorsport Director Jens Marquardt, the two BMW works drivers, António Félix da Costa and Alexander Sims, Pia Schörner (Head of BMW Motorsport Marketing) and Alberto Longo (Co-founder and Chief Championship Officer at Formula E).
During the launch event, guests were given a first close look at the BMW i8 Coupe Safety Car in its new look. The design was developed in close collaboration between Formula E and the BMW Motorsport design team, and reflects the iconic design language of the BMW iFE.18. Like the race cars, the aesthetic of the BMW i8 Coupe is inspired by the urban context of Formula E, in which spectators typically see the cars from positions that are higher and closer to the track than at other circuits.
“As with the BMW iFE.18, the first priority when designing the Safety Car was the top view of the car,” explained Scully. The iconic blue and white elements of the BMW logo structure each key view of the BMW i8 Coupe Safety Car in a way that makes no two views of the car the same. The asymmetric layout also shares the functionally-derived non-reflective matte black cockpit element seen on the BMW iFE.18.