BMW Startup Garage is Official Partner of BMW M Motorsport at Hockenheim.

When the six BMW M4 DTMs take to the track at the DTM finale at Hockenheim, BMW Startup Garage will be involved as BMW M Motorsport’s Official Partner.

The BMW Group’s start-up company’s logo will be prominently positioned on the cars’ wheel arches and in the team garages. “We are pleased to have BMW Startup Garage on board as Official Partner at such a special event as the DTM season finale,” said BMW Motorsport Director Jens Marquardt. “BMW Motorsport is all about innovation. BMW Startup Garage promotes exactly this pioneering spirit by offering start-up companies in the field of innovative mobility technologies and products the opportunity to work closely with the BMW Group. Motor racing provides the perfect platform to test innovations in small batches and under the most extreme conditions. For this reason, I would be delighted to see even more start-ups with a specific focus on motorsport apply at the BMW Startup Garage after the Hockenheim races.”

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Jens Marquardt

Collaboration with start-ups is becoming increasingly important for large companies. For this reason, the BMW Group formed BMW Startup Garage in 2015. Its task is to maximise the potential of particularly innovative start-ups, the products of which are directly usable by the BMW Group. BMW Startup Garage contacts start-up companies that offer innovative technologies, products or services. The focus is on contributing to the further development of the BMW Group. BMW Startup Garage then offers these start-ups the opportunity to test their developments in BMW cars or in other technical areas within the BMW Group, and to optimise those developments with the help of the BMW infrastructure and feedback from BMW engineers. The bar is so high at an innovation and technology leader like the BMW Group that it can significantly accelerate the development of start-up innovations into marketable commodities. On Monday, BMW Startup Garage organised a networking event for representatives of top start-ups and the BMW Group at “Bits & Pretzels” in Munich, one of the most important start-up conferences in the world. Among those present was Jens Marquardt as “Key Note Speaker”.

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BMW Startup Garage