In July 2020, BMW Motorsport SIM Racing announced the BMW M4 GT4 Livery Contest with the tagline “THE FUSION OF REAL WORLD AND SIM RACING” – a design competition in which entrants from the sim racing community were able to let their creativity run free, and even have their dream design feature on the real-world racetrack.
Chan Wen Bin prevailed over numerous rivals with his suggested design for the BMW M4 GT4 and received a cash prize of 3,000 US dollars and the joy of having his design used on a real racing car. The BMW M customer racing team FK Performance contested the season finale of the DTM Trophy in Hockenheim with the BMW M4 GT4 in the winning design in November 2020.
The 27-year-old graphic designer from Malaysia won over not only the top-class jury consisting of multi-media artist and BMW Art Car artist Cao Fei, Michael Scully (Global Automotive Director @Designworks) and BMW works driver Bruno Spengler with his design; BMW Motorsport fans also had the opportunity to vote for their favourites via social media and influence the decision.
“With the BMW M4 GT4 Livery Contest we showed that in addition to racing drivers, you can also integrate and speak to other communities, as well as support graphic designers digitally via sim racing and make them more well known,” says Dittrich.