At 17:00 (CEST), the car will be presented to the world in a video clip on the social media platforms Facebook and YouTube. The drivers Maximilian Günther and Alexander Sims will make an appearance, as will BMW Group Motorsport Director Jens Marquardt. The team will also give insights into the design process behind the BMW iFE.20.
The season kick-off is also the starting point of the first BMW Motorsport hash tag challenge on the recent social media platform TikTok. Starting now, fans have the opportunity to take part in the BMW Motorsport #icelebrate challenge on the platform. BMW i Motorsport is celebrating the start of the new season and the presentation of the BMW iFE.20. But how do the fans celebrate? That's exactly what they are asked to show in short TikTok videos.
Well-known TikTok creators such as FalcoPunch, Sky&Tami and PATROX show how it's done. They were given the unique opportunity to attend the season kick-off with the BMW iFE.20 and the BMW i Andretti Motorsport drivers.