BMW i

BMW i becomes title sponsor of the E-Prix Berlin.

Strong partners at home outing: BMW i and the ABB FIA Formula E Championship are stepping up their close cooperation.

In addition to the commitment as “Official Vehicle Partner”, which has been in place since the inaugural Formula E season, BMW i will also present the race in Berlin as title sponsor in the coming years. The new involvement kicks off with the 2018 FIA Formula E BMW i Berlin E-PRIX on 19th May.

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Tom Blomqvist

BMW’s home event will not only offer German Formula E fans the opportunity to check out the official safety car fleet – spearheaded by the Qualcomm BMW i8 Coupé Safety Car – but also to witness the MS&AD Andretti Formula E Team in action, as they go in search of top results with BMW works drivers António Félix da Costa and Tom Blomqvist. “The title partnership for the German round of the ABB FIA Formula E Championship in Berlin is a key component of our extensive commitment to this series,” said Jörg Reimann, Vice President BMW Brand Experience. “For BMW, the opportunity to actively shape the event and offer visitors a unique BMW brand experience is always at the heart of this kind of cooperation. That is precisely what we will be doing at the FIA Formula E BMW i Berlin E-PRIX, alongside Formula E.”

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Qualcomm BMW i8 Coupé Safety Car

Alejandro Agag, founder and CEO of Formula E, said: “The race in Berlin has featured on the calendar every season and we’ve been working closely alongside BMW i for equally as long, so it’s pleasing to see their growing commitment to the series. BMW i has always been supportive of the ABB FIA Formula E Championship since the very beginning – both as official vehicle partner and now as the race title partner of the BMW i Berlin E-PRIX. I’m looking forward to seeing the fans showing up in force for what I’m sure will be another scintillating spectacle at Tempelhof Airport.” The next round, before the FIA Formula E BMW i Berlin E-PRIX, is in Paris on 28th April. Following the German race, the first championship for fully-electric racing cars enters the finishing straight with events in Zürich and New York.

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