Light blue, dark blue and red have always been intrinsically associated with BMW on the motorsport scene. As far back as the 1970s, BMW racing cars tasted success on the international stage with the characteristic striped design. Today, the new BMW M8 GTE is just one of the cars that races with the traditional colours in the new design.
Bold, modern shapes are derived from the three bars of the BMW M logo with abstracted, high contrast application for maximum visibility at speed. The livery is linked to architectural elements of the car, such as the C pillar’s Hofmeister Knick, lending a visual logic and structure to the impactful, expressive design. The faceted flag motif graphically celebrates the spirit of competition and embodies the essential dynamics of motorsports.
A functionally inspired asymmetry extends the iconic theme of driver orientation from BMW interior design to the exterior of the car with an anti-reflective matte black driver’s side hood element. The wedge-shaped lower subdivision sets a forward inclination. Fundamental design elements like these are shared by all the new liveries for the BMW M4 DTM for the 2018 season, and are features of all BMW M Motorsport car designs.