BMW Driving Experience

BMW Driving Experience.

Passion leaves traces.

BMW Driving Experience.

Passion leaves traces.

BMW Driving Experience.Passion leaves traces.

Nowhere else can you get closer to the feeling of motor racing than at the wheel of a high-performance BMW M automobile. The BMW and MINI Driving Experience offers precisely this feeling in the course of its BMW M Experience. The training programme begins with drift training on tarmac, ice and snow in the latest BMW M models and ends with spectacular racetrack training sessions on some of Europe’s best racing circuits. Professional instructors and instructors with racing experience accompany and safely guide participants to the limits with plenty of driving fun and pleasure along the way.
The BMW M Experience promises action galore at racetrack training sessions in BMW M models. Off the racetrack, BMW M Drift Training and the BMW M After Work Experience also offer adrenaline-charged training sessions. You can also experience driving with spikes on ice and snow in Arjeplog in Sweden and high-speed drifting on icebound lakes with the BMW Ice Experience.


Discover pure driving pleasure.

Driver safety courses are held as part of the BMW Safety Experience. The BMW M Experience promises plenty of action in BMW M vehicles on drifting and circuit courses. The BMW Snow and Ice Experience sees participants take part in winter training courses in Austria and Sweden. On top of this, the range of experiences on offer includes exclusive off-road tours of Africa, special training for professional drivers, courses in BMW i and MINI vehicles, and motorcycle training.


BMW M race track training courses.

You have petrol running in your veins, and you love the feel of speed? Now you can make your dreams come true. At our BMW race track trainings from the BMW M Experience, you can experience more than 15 international race tracks, such as the world-famous Nürburgring or the legendary circuits of Le Mans and Hockenheim. We will work together on your racing line and you will get to experience track sections normally reserved for the professionals.

BMW M Drift Experience.

Sometimes it can be useful to be awkward and unpredictable. Swift but precise steering movements are vital for fast lane changes or evasive manoeuvres. At the BMW M Drift Experience, professional instructors show you how to take those curves on the asphalt. It’s up to you: in a BMW M model, you will use the wide open spaces of the BMW Driving Academy in Maisach to take on some tricky tasks, experience the fascination of controlled drifts on a wet road surface and enjoy the fun of driving at the highest level. There will be plenty of action from the word go as you learn all about drifting. You will take the BMW M4 to its limits and feel the forces in action. Three things are guaranteed: you will steer your car around the curves, you will enjoy some typical BMW M driving fun - and you will want more M Power.

BMW Snow Drift Training.

The safe way to slip and slide: BMW Snow Drift Training in Pitztal will teach you how to drift through every bend. Drifting is great fun, but you have to know how to do it right. When you intentionally oversteer, the resulting drift lets you keep a much better line when cornering and actually contributes to your safety in critical situations. Following a theory session, it’s time for you to take a half-day out in the snow to practice things like oversteering, drifting and driving a slalom drift course.

BMW M Ice Trainings.

60 kilometres south of the Arctic Circle, frozen seas and the BMW M4 with spike tyres await you. On the BMW M Ice Training courses, you‘ll learn how to comfortably overcome the challenges of driving in the winter. Rarely does winter driving pleasure come any more intense. As well as the beautiful winter scenery, you can also look forward to the sauna, hot tub and other local specialities in the 4* Hotel Kraja. These training courses are the ideal choice for anyone looking for a wintery kick but with little time on their hands.

BMW M After Work Training.

Squeeze in some exercise right after work: This takes on a whole new meaning thanks to our new BMW M After Work Experience. While working out on your own is fun, it is even more enjoyable to drift actively to your heart’s content in the BMW M2 Coupé, getting an extra adrenalin boost after a long day at work. Our experienced instructors will teach you how to master an agile car like the BMW M2 Coupé at the limit. The programme includes training content such as braking in a turn, drifting in a circle and taking the racing line on laps lead by pace cars.

BMW i meets BMW M.

This new training course features the best of two BMW worlds. Be electrified by the fascination of BMW i, and unleash the power of the high-performance, sporty BMW M models. Our experienced instructors first introduce you to the visionary technology behind BMW I, before you head out onto the track. As well as evasive and braking manoeuvres, you will also complete a number of laps of the circuit at the BMW and MINI Driving Academy. This is an electrifying, adrenalin-fuelled day you are guaranteed never to forget!


40 years of empowering sheer driving pleasure.

Celebrate with us! Visit the BMW Driving Experience Website and register for our jubilee price draw.


BMW Driving Experience BMW M4 DTM.


Since the 2017 season the BMW Driving Experience is a Premium Partner of BMW Motorsport in the DTM. With the BMW Driving Experience M4 DTM we support Tom Blomqvist out on the track.

BMW Motorsport


Claudia Hürtgen is the head instructor at the BMW Driving Experience and has petrol flowing through her veins. She has represented BMW successfully on the racetracks of this world for many years. Between 2003 and 2005, she won the title in the German Touring Car Challenge, the German Production Car Championship, and the Endurance Championship at the Nürburgring. In 2011 she claimed victory at the 24 Hours of Dubai in a BMW Z4 GT3. Hürtgen holds many of the training courses herself – including out on the track. You too can benefit from her wealth of experience of horsepower.


The DTM offers up-close and personal motorsport. Nowhere else can fans get closer to the drivers, teams and cars than in the best touring car series in the world. It is here that BMW, armed with the BMW M4 DTM, goes up against its direct competitors in the premium automobile sector. And with outstanding success: eight of a possible 12 titles have gone to Munich since BMW returned to the DTM in 2012.


Motorsport is the passion. Driving pleasure is the mission. Perfection is the driving force. Always with one objective: to create automobiles that are the stuff of legends. BMW M will settle for nothing less. Experience the fascinating world of the most powerful letter in the world, in all its facets.