THE BMW IFE.18 VIRTUAL WORLD TOUR.

Seven cities in 20 days – with innovative motion mapping technology.

THE BMW IFE.18 VIRTUAL WORLD TOUR.

Seven cities in 20 days – with innovative motion mapping technology.

THE BMW iFE.18 VIRTUAL WORLD TOUR.Seven cities in 20 days – with innovative motion mapping technology.

THE RACE BEFORE THE RACE.

When the BMW iFE.18 takes to the track for the first time in the ABB FIA Formula E Championship in Ad Diriyah in mid-December, the fully-electric racing car will already have completed its first race. With the help of innovative motion mapping technology, the car undertook a fascinating journey through seven cities on three continents. As well as Europe, the virtual journey also took the BMW iFE.18 to America and Asia. The global “Race before the Race” started in Munich, where the racing car was introduced by BMW i Andretti Motorsport on 14th September. Fans were able to follow the presentation in the double-cone building at BMW Welt live on BMW Motorsport’s social media channels. Heralded by a captivating light and laser show on the glass front of BMW Welt, the BMW iFE.18 embarked on its first virtual drive through the streets of Munich in the evening hours.

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EXCITEMENT AROUND THE WORLD.

In the subsequent weeks, the spectacular action could also be witnessed in Oslo, London, New York, Detroit and Mexico City. After its 20 days on tour, the BMW iFE.18 eventually crossed the virtual finish line in Hong Kong. The spectacular presentation of the car via motion mapping underlines BMW i Motorsport’s claims to be a leader when it comes to innovation and the use of ground-breaking technology - something, for which the ABB FIA Formula E Championship also stands as an event platform.

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