BMW COOKIE POLICY

What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful as they are able to improve the user experience when you return to a website that you have already visited several times before. Provided you are using the same device and the same browser as on previous visits, cookies remember features such as your preferences when you use a page and adapt what is offered so that it better suits your personal interests and requirements. Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

*Categories

Cookies can be divided into four categories according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

Strictly necessary cookies

Strictly necessary cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session.

Functionality cookies

Functionality cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Performance cookies

Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Cookies for marketing purposes

Cookies for marketing purposes are used to display advertisements to users that are more targeted and adapted to their interests. They are also used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third parties, e.g. advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers.

Performance cookies: User tracking

Our website uses “Adobe” technology in order to gather information on how users interact with the website and its contents. BMW M GmbH uses this information to ensure that the website creates value added for its visitors, e.g. by means of contents tailored to your personal requirements.

Your security and private sphere are not adversely affected. The deployment of Adobe involves capturing data by means of Adobe Analytics and Adobe Dynamic Tag Management, which are then anonymised, processed and stored in Adobe computing centres in Europe. If you wish to fully reject data capture by Adobe, you can do this by completing the opt-out process on the Adobe website. http://www.adobe.com/de/privacy/opt-out.html

If you wish to completely opt out of Adobe as performance cookies, you can do so using the buttons provided above.

If you delete all of your cookies, it will be necessary to repeat the opt-out process, as is also the case when you visit this website from different computers. If your security settings are too high and the cookie is blocked, we will not be able to carry out your opt-out request. You will receive notification to this effect and should then repeat the opt-out process with lower security settings.

Use of Facebook social plugins.

One of the features of the BMW AG Internet presence on the domain www.bmw-motorsport.com is that it uses what are called social plugins (“plugins”) from the social network facebook.com, which are operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). These plugins are indicated by a Facebook logo.
When you access the BMW AG Internet presence on the domain www.bmw-motorsport.com your browser establishes a direct connection with the Facebook servers. The content of the plugin is transferred by Facebook directly to your browser, which then integrates it into the website.
Integration of the plugin causes Facebook to receive the information that you have accessed on the corresponding page of the BMW AG Internet presence. If you are logged in with Facebook, it will be able to assign your visit to your Facebook account. Please note that an exchange of this information already takes place when you visit our Internet presence on the domain www.bmw.com, regardless of whether you interact with the plugin or not. If you interact with the plugins, such as by pressing the “Like” button, the corresponding information is sent directly to Facebook by your browser and saved there. You can find information on the purpose and extent of data acquisition as well as how the data is processed further and used by Facebook, together with your rights and optional settings to protect your private sphere, in the Facebook data protection notes (http://www.facebook.com/policy.php).
If you do not want Facebook to gather data about you via our Internet presence, you must log out of Facebook before visiting the BMW AG Internet presence on the domain www.bmw-motorsport.com.