FORMULA BMW RACING EXPERIENCE.

Have a seat in the cockpit.

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BMW – making motorsport dreams come true.

The tailored Formula BMW Experience Corporate Event Programme.

Every Formula BMW Racing Experience is a one-off attraction in itself. However, participants also have the option of experiencing far more besides the activities at the circuit. On the one hand, BMW sales regions and dealer organisations are able to offer racing debutants additional events, such as car rallies and vehicle presentations. On the other hand, the Racing Experiences provides other companies with the perfect atmosphere, in which to present products and hold workshops or other internal events.

Your individual event

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Are you planning an event for up to 40 people? We can offer you the exclusive opportunity to book your customised Formula BMW Racing Experience for groups or your customers.

All events can be combined with...

  • test drives
  • taxi rides with DTM or works drivers
  • product tests
  • product presentations, incl. corresponding POS material
  • workshops and seminars


e.g. for the entire BMW product range, such as BMW Performance, original BMW accessories, new car presentations, and new M models.


Additional services that can be booked include

  •  hotel reservations
  • flight reservationsmeeting room reservations
  • sightseeing, guides
  • restaurant reservations
  • invitation management
  • hostesses to look after guests